Please read this Privacy Notice carefully to understand our policies and practices. BY ACCESSING OR BROWSING THE SITE OR REGISTERING OR USING THE SERVICES, YOU CONSENT TO THE COLLECTION AND USE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY NOTICE. If you do not agree with our policies and practices, your choice is not to use our Site or Services.
This Privacy Notice applies to information we collect:
If you have any questions about this Privacy Notice or our use of your information, you can email us at email@example.com.
We reserve the right, at any time and without notice to you, to make changes to this Privacy Notice. We will post a new notice on our Site and change the date at the top of the Privacy Notice. If we make a material change to our Privacy Notice that affects how we collect or use your Personal Information, we will notify you via email, SMS text message, or a notification under the account settings page. Your continued use of the Site or Services after we make changes is deemed to be acceptance of those changes. Please check this Privacy Notice periodically for updates.
This Privacy Notice covers our collection, storage, and use of Personal Information. “Personal Information” means any information that can be used to identify you individually, such as your name, mailing and email addresses, phone number, location, and other information that permits us to contact you at a physical location, online, or by electronic communication, including telephone, email, or text messages (including by an automatic telephone dialing system). Personal information does not include information that has been de-identified or aggregated such that you can no longer be identified.
The types of information we collect depends on your level of engagement with the Services. The more you interact with the Services, the more information we need to provide the Services. This Section explains how we collect and use personal information based on your level of engagement with the Services.
2.1. All Users of the Entera Sites
We automatically receive and record information whenever you interact with the Sites, whether as a registered user or as a visitor. This includes IP address data from our server logs, cookie information, browser information, information about your activity while on the Sites (such as the pages you request, properties that you view or save, and property that you claim), and the URL of the site you came to the Sites from. We also may approximate your location based off your IP address, to customize your experience on our Sites.
We may also use the information listed above to help diagnose problems and performance with the Services, analyze trends, customize your experience, and administer the Services. We may provide IP addresses to third-parties to help us analyze website user survey data. We use computer and device information for marketing purposes, to examine traffic to the Site and Services, identify any misuse of the Site and Services, and improve the Site and Services to provide you a better experience. We may also use the information described in this section to better target information about Entera’s Sites and Services, for example, by displaying more accurate or relevant information on our Sites, matching you to a public record listing of a property, tailoring the advertising we display on third party websites and platforms, and sending better targeted and tailored messages, including via email and/or push notifications.
You can turn-off and adjust settings on your computers and devices that will not allow us to collect information. For example, in many cellular devices, you can turn off location settings by selecting the “Settings” feature, choosing “Privacy” and turning-off “Location.”
2.2. Registered Users of the Entera Sites
We are required to collect certain information, including your name and email address, as a condition of our licenses with the multiple real estate listing services (the "MLSs") in order to allow you to access the full MLS listings. You give us this information when you create your Entera account. We may use the information that we collect from registered users in order to provide the Services, including providing customized recommendations through our proprietary algorithms.
Your Entera account password is encrypted on our server. It is your responsibility not to disclose your password to other people and to ensure you maintain its security. You are responsible for updating your Personal Information associated with your account. You can correct, amend, add or delete Personal Information by editing the information in your account portal or by contacting our customer service teams at firstname.lastname@example.org. However, even after you update information, we may maintain a copy of the original information in our records as required by applicable law or other legal obligation.
2.3. Entera Clients
You are an Entera client when you start working with us to buy or sell a home. We will collect information associated with such transactions, including your name, address, phone number, email address, financial or payment information, buyer loan pre-approval documentation and seller property information.
2.4. Communications with Entera
We may collect Personal Information when you submit comments, questions, or suggestions to us, use the Services, use the Contact Us form, provide to us in person, such as trade shows, or by email, including attached files in an email sent to us. We may also track and retain the details of all transactions and communications you have with other users such as emails, feedback, sale and purchase of products or services, and any other forms of communications. We may record any telephone calls between you and Entera Agents or other representatives for training and quality assurance purposes.
Entera may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information, which may include Personal Information.
Entera may offer interactive features such as chat services, forums, and social media pages. We may collect the information you submit or make available through these features. Any content you provide on the public sections of these channels will be considered "public" and will not be subject to the privacy protections referenced herein.
2.5. Marketing and Sharing
We may send marketing materials to Entera account holders and clients using various communication channels, including without limitation, email, text messages/SMS, push notifications, telephone calls, and direct mail. Individuals may also subscribe to general market analysis emails or other notifications with information such as customized summaries of properties for sale. Entera may send you Entera-related news and surveys in accordance with applicable law.
Entera's Services may allow you to share certain content with a third party. Third party email addresses or phone numbers that you may provide will be used to send the content or link you request in accordance with applicable law. You represent and warrant that you have permission to share such information with Entera.
2.6. Information from Other Sources
We may obtain information about you from other sources, including through third-party services and organizations to supplement information provided by you. This supplemental information allows us to verify information that you have provided to us and to enhance our ability to provide you with the Services.
2.7. Other Uses of Information
In addition to the specific collection and uses listed above, we may use any of the Personal Information we collect for the following business purposes:
We may use information we collect to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, de-identified or aggregated trends, reports, or statistics, information about the computer or device from which you access our Services, or other analyses we create. De-identified and aggregated information is used for a variety of functions, including the measurement of visitors' interest in and use of various portions or features of the Sites and Services. De-identified and aggregated information is not Personal Information, and we may use and disclose such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purpose.
While we do not exchange your Personal Information with others for monetary consideration, we may share your Personal Information with the following categories of third parties as part of our Services to you or to assist us in conducting our marketing and advertising, or for other business or commercial purposes listed above in this Privacy Notice. Entera may share your Personal Information for other purposes that are clearly disclosed to you at the time you provide Personal Information or with your consent.
4.1. Notice of Public Record Information
Please be aware that home sales and purchases may be a matter of public record, and your name and address, the price you paid, your property taxes, and other information may be available from public sites regardless of the brokerage(s), if any, who assist in the transaction. We post on our Sites some information that typically becomes part of the public record of a home sale or purchase.
4.2. Information to Provide Services
We use your Personal Information to deliver customized content to you. We do this through third party service providers and through business partners. We may share your information with Entera’s affiliates and subsidiaries for various purposes, including to: (i) provide the Services to you; (ii) help detect and prevent potentially illegal and fraudulent acts and other violations of our policies and agreements; (iii) help with marketing initiatives; and (iv) manage and improve Entera products, Sites, Services and tools.
You can use the Services to research and investigate properties, in addition to making a request to tour a home, contacting a real estate agent, or receiving help selling or buying a home. When you make such a request through Entera, you authorize Entera to share your Personal Information including your contact information, home search history, favorites and saved searches, with a real estate professional (an Entera Agent or staff member, or a Partner Agent) for the purpose of responding to your request.
We share your information with certain third-party service providers to perform the services and facilitate transactions initiated through the Site or Services. This includes sharing information obtained from you, MLSs and other third-party sources that is not on the public record to facilitate your home purchase or sale transaction. This includes:
We may post the record of your negotiations within your account. We do not post your name on our Sites without your permission, but if the sale is closed, the price and the fact that you bought or sold your house at that price may be a matter of public record.
4.4. Targeted and Interest-Based Ad Providers
We may share the information that we collect about you with others (including advertising networks and service providers) to tailor and serve you ads on our Services, as well as other websites and social media networks. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising." These advertising networks track your online activities over time by collecting information through automated means, including through the use of Technologies (e.g., cookies, web-beacons and other methods). This allows Entera to target our advertising to you through demographic, behavioral and contextual means. As a result, you may see ads for Entera on other websites and social media.
4.5. APIs and SDKs
We may use third-party APIs and software development kits ("SDKs") as part of the functionality of our Services. APIs and SDKs may allow third parties, including advertising partners, to collect your Personal Information to provide our Service-related content that is more relevant to you. For more information about our use of APIs and SDKs, please contact us as set forth below.
4.6. Information Disclosed in Connection with Business Transactions
If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.
4.7. Information Disclosed for Our Protection and the Protection of Others
We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims or legal processes (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable.
You may have the right to opt in, object to or opt out of certain uses of your Personal Information. However, you may not be able to access or use certain Services if you do not provide the required Personal Information. Where you have consented to the processing of your Personal Information, you may withdraw that consent at any time by contacting us as described below. Even if you opt out, we may still collect and use Personal Information regarding your activities on our Sites, Services and/or information from the advertisements on third party websites for other legal purposes as described above in accordance with applicable law.
5.1. Electronic Messages, Phone Calls and other Communications
5.2. Opting-Out of Technologies and Tracking
5.3. Delete your Account
You may delete your Entera account by contacting our customer services teams at email@example.com. We retain Personal Information for as long as we have a valid business purpose to or to meet our legal obligations. Please be aware that we cannot always delete records of past interactions and transactions. For example, we are required to retain records relating to previous sales and purchases for financial reporting and compliance reasons. Entera may be required to keep a copy of your Personal Information in accordance with Section 6 below.
Entera retains the information we receive as described in this Privacy Notice for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.
Entera is headquartered in the United States. You agree that we may store and process the information we collect anywhere in the world, including but not limited to, the United States, the European Union, or other countries.
We take steps to ensure that your information is treated securely and in accordance with this Privacy Notice. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unintentional disclosure.
By using the Services or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services.
Our Sites and Services are not directed to children under 13 (or other age as defined by local law), and we do not knowingly collect Personal Information from children. If you learn that your child has provided us with Personal Information without your consent, you may contact us at the email address below with the subject line "COPPA Child Information Request." If we learn that we have collected any Personal Information from a child in violation of applicable law, we will promptly take steps to delete such information.
8.2. Links to Third Party Sites/Applications
The Services may contain links to other websites/applications and other websites/applications may reference or link to our Sites or other Services. These other websites and applications are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. Entera does not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Depending on where you live, you may have additional rights as a data subject. you may have the right to: (i) request confirmation of whether we are processing your Personal Information; (ii) obtain access to or a copy of your Personal Information; (iii) receive an electronic copy of Personal Information that you have provided to us, or ask us to send that information to another company (the "right of data portability"); (iv) restrict our uses of your Personal Information; (v) seek correction or amendment of inaccurate, untrue, incomplete, or improperly processed Personal Information; and (vi) request erasure of Personal Information held about you by Entera, subject to certain exceptions prescribed by law. In accordance with applicable law, if you would like to exercise any of these rights, please contact us at firstname.lastname@example.org. We will process such requests in accordance with applicable laws.
Before responding to any of your requests as set forth in this Section 9, we must first verify your identity using the Personal Information you recently provided to us. You must provide us with your full name, email address you used to contact us, and your address (if applicable). We will take steps to verify your request by matching the information provided by you with the information we have in our records. In some cases, we may request more information to verify your identity or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for denial.
Please know that we strive to comply with applicable law, including data protections laws. We periodically audit information to identify and assess what personal information we hold, where it comes from, how and why it is processed and if and to whom it is disclosed. We monitor and update data protection policies and procedures to meet the requirements and standards of applicable law. We do not currently sell, and in the past twelve months have not sold, any Personal Information.
9.1. Additional Information for California Residents
California Privacy Notice Provisions
This section of the Privacy Notice provides additional information for California residents (“consumer” or “you”) and applies to “Personal Information,” as defined by the California Consumer Privacy Act 2018, as amended by the California Privacy Rights Act 2020 (the “CCPA”), whether collected online or offline. This section describes our information practices and any rights you may have regarding your Personal Information pursuant to the CCPA.
Categories of Personal Information We Collect
For purposes of this section, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Please note that Personal Information does not include:
The following identifies the categories of personal information we collect about you as enumerated by the CCPA. Depending on how you use the Services, we collect the following categories of personal information through our Services:
Categories of Sources from Which Personal Information is Collected
Depending on how you interact with our Services, we generally collect the categories of Personal Information listed above from the following categories of sources:
Retention of Personal Information
Entera retains the Personal Information we collect as described in this Privacy Notice for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. Rather than delete your Personal Information, we may also deidentify it or by removing identifying details. If we deidentify the data, we will not attempt to reidentify it.
Business or Commercial Purposes for Collecting and Disclosing Personal Information
We may use and disclose the Personal Information we collect for the following business purposes, as more fully described above:
Disclosures of Personal Information for a Business Purpose
We may disclose your Personal Information to the third parties or others as described above in this Privacy Notice, for any of the business purposes described above in this Privacy Notice.
Sensitive Personal Information
Our collection, use, and disclosure of Sensitive Personal Information is generally limited to what is reasonable and proportionate for the following purposes:
Sales and Sharing of Personal Information
The CCPA defines “sale” broadly as “disclosing or making available Personal Information to a third party in exchange for monetary or other valuable consideration,” and “sharing” as “disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising.” While we do not disclose personal information to third parties in exchange for monetary consideration, we may be considered to be “selling” or “sharing” certain categories of Personal Information to third parties through our use of ad companies, analytics providers, and social networks (through third party tags on our Sites) to improve and measure our ad campaigns and reach users with more relevant ads and content.
The categories of Personal Information that we may have “sold” or “shared” include:
The categories of third parties under the CCPA to whom we have disclosed this information are:
We do not sell or share Personal Information about individuals we know are under age eighteen (18).
Your CCPA Rights and Choices
The CCPA provides consumers (California residents) with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights. Subject to certain exceptions, consumers have the right to make the following requests:
Right to Know/Access. You have the right to request (up to twice per year subject to certain exemptions), free of charge, that we disclose information about our collection and use of your Personal Information, including:
Right to Correct. Subject to certain conditions and exceptions, you have the right to request that we correct inaccuracies in your Personal Information.
Right to Delete. Subject to certain conditions and exceptions, you have the right to request that we delete your Personal Information. Once we receive and confirm your request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
Right to Opt-Out of Sales and Sharing. You have the right to opt-out of “sales” and “sharing” of your Personal Information through the use of an opt-out preference signal. Please see Section 5.2 for opt out options. If our Site detects that your browser or device is transmitting an opt-out preference signal, such as the “global privacy control”—or GPC— signal, we will opt that browser or device out of cookies on our Site that result in a “sale” or “sharing” of your Personal Information. If you come to our Site from a different device or from a different browser on the same device, you will need to opt-out, or use an opt-out preference signal, for that browser and/or device as well.
Right to Limit Use and Disclosure. We do not engage in uses or disclosures of “sensitive personal information” that would trigger the Right to Limit Use of Sensitive Personal Information under the CCPA.
Right to Non-Discrimination. We will not discriminate against you in terms of price or service level for exercising any of the rights described in this section.
Exercising Your CCPA Rights
If you are a California resident and would like to exercise your CCPA rights, you may do so via by emailing us at email@example.com.
California “Shine the Light” Disclosure
California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Sites and Services who are California residents to request, once per calendar year, certain information regarding our disclosure of Personal Information (if any) to third parties for their direct marketing purposes. To make such a request, please contact us using the contact information provided below. Please include in your request a current California address and your attestation that you are a California resident.
9.2. Additional U.S. State Privacy Disclosures
If you live in Colorado (effective July 1, 2023), Connecticut (effective July 1, 2023), Utah (effective December 31, 2023), or Virginia (effective January 1, 2023), you may have these rights:
To exercise rights (1) through (4), please contact us at firstname.lastname@example.org.
Entera does not sell your Personal Information as that term is defined under the above state privacy laws. Additionally, Entera does not use Personal Information for profiling in furtherance of decisions that produce legal or similarly significant effects. Therefore, there is no need to exercise rights 5(ii) or 5(iii).
Depending on your state of residence, you may have the right to appeal our decision to refuse to act based on your request. To do so, please contact us at email@example.com and attach or include information related to your original request.
9.3. European Economic Area (EEA) and United Kingdom Residents
Residents of the EEA and the United Kingdom have the following rights under their applicable data protection laws:
If you have any questions about our privacy practices or this Privacy Notice, please contact us at:
Entera Holdings Inc
12645 Memorial Dr
Ste F1 PMB 456
Houston, Texas, 77024-4979